Annika, Head of Diversity, Equity & Inclusion
What did you want to be when you grew up?
As a child, I was an avid reader of books and magazines, and I loved watching TV. Immersing myself in storytelling, one of my favourite shows was Newsround. This inspired me to become a news presenter, aiming to share the stories and voices yet to be heard. At that time, I didn't realize how challenging it would be to break into broadcast journalism, particularly with my regional accent from Birmingham. In my teenage years, newsreaders typically spoke in Received Pronunciation (RP), the accent traditionally considered the standard and most prestigious form of British English. Given that only a small percentage of the population speaks with an RP accent, the world of broadcast news seemed like an exclusive club. Although I never made it as a broadcast journalist, I eventually began my career as a print journalist. I wrote for several newspapers and magazines, including New Nation, The Voice, Pride Magazine, Street Cred, and co-founded my own publication, Flavourmag.
What do you want most in the future?
Today, I work as the Head of Diversity, Equity, and Inclusion at a TV production company, where I believe diversity is crucial in media and entertainment.
TV plays a pivotal role in shaping culture and driving global conversations, and having diverse teams is key to creating more representative storytelling.
Increasing diversity in TV is particularly important because the entertainment and media industry exerts a significant influence from an early age. Young people form their worldviews based on what they see and read.
I am deeply passionate about ensuring that underrepresented groups see themselves reflected in the content available and recognize a pathway for themselves in creating such content.
My vision for the future is a world where everyone has the opportunity to realize their potential and have their voice heard. I am committed to my current role because I aim to improve representation at every level, creating space for everyone's story.
What’s been your biggest achievement to date?
My career has been a multifaceted journey, not defined by one singular achievement, but by a series of accomplishments I'm proud to have made. My entrepreneurial spirit led me to co-found Flavourmag, a publication that amplified diverse voices and stories. It was rewarding to see many individuals I trained or mentored through this venture achieve remarkable success.
Another milestone was establishing The Black Magic Awards with Kojo Anim. This initiative celebrated changemakers and trailblazers in the British Black community. Memorable moments include Stormzy attending and presenting at our inaugural event, and Doreen Lawrence receiving a standing ovation for her pursuit of justice.
As a journalist, I had the privilege of interviewing high-profile celebrities like Janet Jackson, Tyler Perry, and Idris Elba. These interactions provided insightful content for various magazines and newspapers and allowed me to travel and experience different cultures around the world.
During my tenure in Global Diversity, Equity, and Inclusion at Barclays, I spearheaded the inaugural Diversity & Inclusion Annual Report, even featuring on its cover.
Co-founding Black Leaders in TV with Nadia Afiari has been another significant step in my commitment to fostering an inclusive environment in the television industry by connecting, supporting, and inspiring senior Black talent.
Having received numerous awards throughout my career, I consider the journey itself to be my greatest achievement.
What’s your advice to other women/girls?
Surround yourself with an incredible group of friends and mentors. Strive to give as much as you receive. Be bold in your vision for the future. Enhance your skills in influencing and persuading others, as it’s an essential ability. Commit to learning something new each week. Network and build relationships to uncover opportunities that aren't publicly advertised, and be generous in sharing your network and connections.
What does it mean being a black woman in your industry?
While some progress has been made in on-screen representation, data reveals a persistent and deep-rooted inequity in the film and TV ecosystem, particularly regarding the significant underrepresentation of Black individuals in senior leadership roles.
A common challenge is encountering a 'glass ceiling,' beyond which many talented individuals find themselves unable to advance. This 'frozen middle' often leads to disillusionment and departure from the industry, especially when individuals feel isolated due to a lack of colleagues who share their background.
This reality fuels my passion for the work I do. My goal is to open doors for the next generation and be a role model for the change I wish to see. I am committed to seeing Black women thrive and am dedicated to playing a significant role in making this happen.
I mentor Black women in the workplace and participate in industry panels to bring diversity to discussions. I am the person who shows up to be the biggest supporter — liking, sharing, volunteering, and generously leveraging my network to facilitate connections for others. Wherever I have the influence, I strive to help people advance.
Together with my friend and co-founder Nadia Afiari, I started Black Leaders in TV. Our aim is to support, inspire, connect, and collaborate with Black women and men in the industry. By providing access to influential figures, offering advice and guidance, and amplifying job opportunities, we hope to enhance social mobility and create new avenues for success and growth for Black individuals and those from other underrepresented groups.
What school did you go to?
I studied Journalism History & Politics at the London College of Communications.
What is the most important thing in the world to you?
The most important thing in the world to me is my family. My foremost desire is to leave the world a much better place for them, especially for my daughter. I aim to make an impact and be heard, not only through my words but also through my actions.
Additionally, I believe in the importance of safety, security, and the ability for all people to thrive. In a world rife with hate, division, and war, it's crucial that each of us plays our part. By spreading love and driving change in the spaces and places we have access to, I remain hopeful that things can improve.