Lainey, Writer and Director

What did you want to be when you grew up?

Initially, I toyed with the idea of being an actress and even a barrister for a term or two after smashing it in debate club and really coming to life in drama. But the real turning point came at 13 when my attention was pulled from Hollywood and I discovered art house films, which completely blew my mind. I had my eureka moment and knew in my bones that I wanted to be a film director. And that realisation and my obsession with stories has been my driving force ever since.

What do you want most in the future? 

Short term, I'm quite excited about a couple of projects. My TV series ‘People Pleaser’ has been optioned, and I'm crossing my fingers and toes it gets picked up by a broadcaster or streamer. And I’m trying to get funding for my short film: 'The New Life Project' to bring it to life in 2024. Another goal is to shadow more established directors in film and TV. It’ll be a chance to learn the ropes, develop into a more confident storyteller and get my foot in the door. 

… Lately, I’ve actually been reflecting on the concept of what I want for my future… and I think there’s also a definite quest for balance. I’m asking myself: How can I balance earning a good living with working on juicy and exciting creative projects? How can I achieve a semblance of balance between having a demanding career with nurturing personal relationships? And how can I make my life sustainable in the long run?

So yeah, finding that sweet spot, that harmony between chasing professional success and nurturing personal fulfilment is my target for the future.

What’s been your biggest achievement to date? 

My most significant achievement so far is the commercial campaign I directed for the charity Football Beyond Borders with Caviar, titled ‘Abi: Being Black & 6Teen,’ featuring the incredibly talented young poet Abi Simms. It stands out for me as this project genuinely touched and impacted real people and had a real message. And the fact that I was able to create something that resonated with people is incredibly humbling, moving and life-affirming.

This project also won a lot of awards, and though it's been a long-standing ambition to win awards and gain recognition for my work, I often have the knee-jerk reaction of being dismissive about them for fear of coming across as big-headed. So I am still learning to give myself permission to rejoice in these achievements and to hold space for them in my life.

What’s your advice to other women/girls? 

Creative girls:

Explore every aspect of filmmaking. Don't just dream about directing; learn about writing, editing, and cinematography. The more you understand about each role, the better filmmaker you'll become. And never be afraid to ask questions – curiosity is your best tool.

Start making films now, no matter how small. Use your phone, use free editing software. The best way to learn is by doing, and the stories you tell now will shape your voice for the future. It's okay if they're not perfect; it's all about learning.

Creative women:

Find a mentor in the industry. Having someone who's been there to guide you can make a world of difference. Also, don't shy away from networking events. It's not just about who you know, but who knows you and your work.

In the same breath, ensure your portfolio is always up to date and online. As someone who actively seeks out POC creatives, I first check your Instagram and website. Countless times, I've looked for photographers, cinematographers, video editors etc, only to find no website, a site that’s down, or outdated portfolios. These are real missed opportunities. Having your latest work accessible online is crucial.

Negotiate for what you're worth! In this industry, knowing your value and articulating it confidently can be a game-changer. Also, don't be afraid to pivot or reinvent yourself. Your diverse experiences are an asset, not a liability.

What does it mean being a black woman in your industry?

Being a black woman in this industry means I'm not just a filmmaker; I actively chose to take on the responsibility to pave the way for more diversity, both in front of and behind the camera. Every project is an opportunity to create more inclusive spaces.

Yet at the same time, sometimes it is beyond my control, and I am still the only black person in the room. This is an issue in and of itself, but it is also a challenge to sell in ideas or to discuss cultural or community-specific subjects with people to whom these ideas and worlds are foreign. This is an ongoing challenge. 

But I will continue to try to tell stories that reflect the true diversity of our experiences, and that challenge stereotypes and misconceptions. It's about showing the depth and breadth of our experiences, and proving that our stories are as nuanced and universal as anyone else’s.

What school did you go to?  

I went to Camden School for Girls. Shoutout to the CSG crew.

What is the most important thing in the world to you? 

My family and friends are number 1. But my health is a close second.